Survey5 January 2025Nepal (online)
Consumer Preferences and Awareness of Indian Jujube (Baer)
How young consumers see Baer, an indigenous fruit, as imported exotic fruits become easier to buy.
01 / The question
How do young consumers view Baer as imported exotic fruits become more available?
02 / The context
Baer (Indian jujube) is an indigenous fruit with cultural and nutritional value in Nepal; six species have been reported from the country (Bhattarai & Pathak, 2015).
The survey set out to see how young consumers view the fruit as imported exotic fruits become easier to buy.
03 / The method
Sample: 35 respondents aged 21–25, online questionnaire
- Online questionnaire, 5 January 2025
- Questions on how often respondents eat Baer, what they like and dislike about it, interest in processed products (jams, juices, candies), awareness of its nutritional benefits, and perceived market trends
04 / The findings
- Every respondent knew Baer, but 43% eat it less often than before.
- Only 30% were aware of its nutritional benefits, and 60% preferred exotic fruits.
- 80% believe demand for Baer has declined over the years.
| Measure | Share of respondents |
|---|---|
| Familiar with Baer | 100% |
| See demand declining | 80% |
| Prefer exotic fruits | 60% |
| Eat it less than before | 43% |
| Interested in Baer products | 40% |
| Aware of its nutritional benefits | 30% · key finding |
05 / The implications
- Nutritional education: tell consumers about Baer’s vitamin C, antioxidants and local production, since only 30% are aware of its benefits.
- Product innovation: juices, dried snacks, jams and wellness products for the 40% interested in processed Baer.
- Modern marketing: social media and cultural storytelling to reach young consumers.
- Quality standards: grading and better post-harvest handling for consistent fruit.
Limitations
- A small online sample of young adults; it does not represent all consumers.
06 / Research record
- Type
- Survey
- Period
- 5 January 2025
- Location
- Nepal (online)
- Role
- Conducted the survey
- Sample
- 35 respondents aged 21–25, online questionnaire
- Status
- Independent survey
- Cited in the source
- Bhattarai & Pathak (2015)